Influencer Deals Are Fading for Social Media
Sponsored posts on Instagram fell from representing 35% of influencer content in mid-February to 4% of creator content in mid-April, according to a report from the marketing-analytics firm Launch metrics. The drop comes as many influencers have had deals put on hold. Marketers are predicting somewhere between 15-25% drop in the average price of a sponsored post as demand for branded influencer content declines and popular platforms are unsteady.
Instagram influencers and YouTube creators, especially those whose main content revolves around travel or events, are facing a steep decline in business. Those who earn the bulk of their money through sponsorships such as paid trips and experiences are having to make major adjustments during this time.